Investigation on the Impact of Content Marketing and Interactive Perception on Brand Loyalty in Online Brand Communities

The impact of online brand community content marketing and interactive perception on loyalty is a topic great concern. With the increasing demand for from people, brands need to pay more attention interaction emotional connection with users enhance their loyalty. Online are effective means help achieve this goal. Based theory, article conducted deep study Through comparative experiments, it could be concluded that score was significantly enhanced when conducting perception. multifaceted. By establishing good image values, strengthening connections, user engagement word-of-mouth effects, etc. Users sense identification brand. Brands should strengthen strategies market competitiveness.